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What is the C4 Impact Initiative?

The Mission

At C4 Impact Initiative, our mission is to empower and uplift young athletes in the Permian Basin, fostering their holistic development both on and off the field. Committed to excellence and accountability, we strive to provide unparalleled support, innovative programs, and a nurturing environment that goes beyond sports, instilling values of teamwork, resilience, and personal growth. Through dynamic initiatives and strategic partnerships, we aim to be a catalyst for positive change, unlocking the full potential of young athletes and shaping them into confident, responsible, and empowered individuals who will thrive in all facets of life.

The Vision

The purpose of C4 Impact Initiative is to empower and enrich the lives of young athletes in the Permian Basin through comprehensive support, education, and community engagement. Our nonprofit organization is dedicated to creating a positive and transformative impact by providing resources, mentorship, and opportunities that extend beyond the realm of sports. We aim to create an environment where every young athlete, regardless of background, can access quality training, mentorship, and educational resources. With a focus on holistic development, we aim to nurture the physical, mental, and emotional well-being of young athletes, instilling values of leadership, resilience, and community service. Through strategic programs, collaborative partnerships, and a commitment to excellence, C4 Impact Initiative seeks to be a driving force in shaping a generation of empowered and socially responsible individuals, capable of making enduring contributions to both the athletic arena and the broader community.

Our initiatives

Keeping Girls in the Game:

 Empowering the Next Generation of Female Athletes

Leveling the Playing Field:

Providing Opportunities for Every Player, Every Time

Play Without Limits:

Building a Community Where Every Ability Shines

The C4 impact Initiative has 5 main objectives:

Goals And Objectives

Facility Development

Construct and Establish a State-of-the-Art Sports and Wellness Facility of which C4 Impact Initiative will operate within.

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· Secure Funding: Raise necessary funds through grants, donations, sponsorships, and fundraising events to finance the construction of the facility.

· Design and Development: Collaborate with architects, engineers, and designers to develop a comprehensive plan for the facility that incorporates state-of-the-art equipment, amenities, and programming spaces.

· Grand Opening and Launch: Plan and execute a successful grand opening event to introduce the facility to the community and generate excitement and engagement.

Community Engagement

Establish strong connections within the community.

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· Conduct Community Needs Assessment: Conduct a comprehensive assessment of the needs, interests, and priorities of the local community to inform the development of relevant and impactful programs and services.

· Increase Accessibility and Affordability: Remove barriers to participation by offering programs and services that are accessible, affordable, and inclusive, considering factors such as transportation, language, financial constraints, and cultural preferences.

· Establish Community Partnerships: Identify and cultivate partnerships with local organizations, schools, businesses to leverage resources, expertise, and support.

· Host community events.

· Develop outreach programs to engage underserved communities.

Youth Development

To empower and enrich the lives of young athletes in the Permian Basin through education, offering mentorship, resources, scholarships and opportunities that focuses on their holistic development beyond the broader realm of sports.

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· Launch sports scholarship programs.

· Implement mentorship initiatives.

· Develop camps, educational workshops and additional resources.

· Instill Values of Community Service and Social Responsibility: Engage in community service projects, volunteer opportunities, and leadership roles that promote social responsibility, empathy, and a sense of civic duty, empowering all to make positive contributions to their communities.

· Create a supportive and nurturing environment where youth feel valued, respected, and empowered to thrive, fostering positive relationships with peers, mentors, coaches, and role models.

Infrastructure & Resources

Build a sustainable and effective organization.

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· Secure funding through grants, sponsorships, donations, and partnerships.

· Develop a robust volunteer network: Provide opportunities for community members to volunteer, contribute their skills and expertise, and actively participate in C4 Impact Initiative programs and initiatives, fostering a sense of ownership, pride, and investment in the organization and its mission.

· Continue to cultivate and expand strategic partnerships with businesses and other nonprofits.

Action Plan

Year 1-2: Foundation Building (2023-2025):

· Establish legal and organizational structures.
· Develop marketing and awareness campaigns.
· Develop initial community outreach programs.
· Build partnerships with local schools and organizations.
· Initiate fundraising efforts.
· Begin building facility.

Year 2-3: Program Expansion (2024-2025):

· Finish facility build out.
· Launch youth development programs.
· Expand community engagement initiatives.
· Strengthen partnerships with local businesses.

Year 3-4: Sustainability and Growth (2025-2026):

· Evaluate and refine existing programs.
· Expand geographical reach within the Permian Basin.
· Continue to cultivate long-term funding partnerships.
· Assess impact metrics and adjust strategies accordingly.

C4 Impact Initiative, the non-profit partner of C4 Athletic Club, plays a pivotal role in securing donations to support the contraction and sustainability of our community facility. Through strategic outreach and engagement, the non-profit will actively connect with local businesses, philanthropic individuals, and potential sponsors who share our vision for a vibrant and accessible athletic space. By leveraging its non-profit status, the organization can offer tax incentives to donors, thus making contributions even more appealing.

The C4 Impact Initiative will live and operate out of this facility.
C4 Athletic Club will own the land and the facility.

Meet Our

Board of Directors


Becky Cox

Founder / Board President

Whitney Daws

Whitney Daws

Board Member


Lauren Flowers

Board Member

Best Way to Make a Difference in the Lives of Others

Check Out Our Facility Highlights

C4 Athletic Club Facility Building Campaign

Welcome To C4 Athlethic Club

Elevate Your Game, Elevate Your Community

Meeting the needs of our growing community

Community Impact

This facility caters to a broad spectrum of individuals and groups. Families seeking recreational opportunities and a venue for shared sports activities will find it invaluable. Sports enthusiasts looking for high-quality facilities for training or competitions will also benefit. Local schools can utilize the space for physical education programs and sports events.

Community groups have the opportunity to host various events, promoting a sense of togetherness. Regardless of age or fitness level, individuals can access the health and wellness benefits offered by the facility.

In essence, this space emerges as a central hub for diverse community members, providing opportunities for recreation, sports development, and social connections.

More Than Just A Game

Target Demographic

Community members of all ages and abilities will benefit from C4 Athletic Club.

C4 is an inclusive sport hub where no one person or group will be excluded.

Who benefits?

  • Youth Leagues
  • Adult Leagues
  • Recreational Leagues
  • Community Leagues
  • Semi-Pro Leagues
  • Individuals
  • Families
  • Trainers
  • Schools
  • Community Groups
  • Home School Groups
  • Faith Based Organizations

Not Just A Sports Facility

A Community Built By You, For You

Best Way to Make a Difference in the Lives of Others